Coupons
Prior to the internet, coupons were the most efficient way to save money when shopping, however, were occasionally a burden to use. The internet gives you practically an unlimited amount of coupons to save money online that don’t need to clip, sort, or carry around with you, and no remembering to use your coupons at the checkout stand!
People are using coupons more than ever. Coupon use has been growing rapidly as it is more and more accessible to get coupons online.
Social Media
Social media easily connects people together. What it also connects is consumers with money-saving deals. Brands can now market directly to the people that buy their products most by utilizing one or many of the social media channels available. Loyal followers on social media can and will be rewarded with deals through brands’ social media sites.
Never before has it been so easy to keep up with promotions and events of your favorite brands. The lookout for promotions and online sales quickly integrates into a part of everyday life; while streaming social media, advertisements display upcoming sales and promotions to consumers.
Brands love to get in touch with their fanbases through social media because it brings in more sales. The more sales that social media brings in, the more that companies are likely to offer exclusive promotions through their social media outlets.
Comparison Shopping
Online shopping has never been easier. When it comes to finding the best prices for the products that you want, it only takes a few clicks to discover who is offering what at the lowest prices. Social media and coupons tie in to this too as consumers can surf the web in pursuit of the lowest possible prices. Prices have become much more accessible to consumers and because of this, companies are lowering their prices to better advertise that they have the lowest prices.
Before the internet, it took a considerable amount of time to figure out the different prices of the same product at different stores. Now, you can check the prices in stores around the world that offer the exact same products. It is easier than ever to find who is offering the lowest prices. As competitors fight for your business, you get better deals. Take for instance free shipping incentives that not only save you money on the products you buy, but on how the products get to you.
Lower Prices
Leaving out the competition going on between companies for your business, online shopping is much cheaper from the start because manufacturers can sell directly to you, the consumer. There is no added overhead costs of maintaining a storefront and shipping to it. It only costs them money to store your purchases, which they already do, and then ship it directly to you.
This saves businesses a lot of money and because of that, many of them kick some of the savings back to the consumer, which results in lower online prices than in store.
Specialty Websites
Did you know that there are websites out there that were specifically created to save you money? Take for instance amazon price tracker website PriceJot.com. It graphs out the price history for products on Amazon to give you an ideal time to make your purchase. PriceJot can even send you notifications when products on Amazon reach certain prices, saving you even more money!